Just a few days remain until the main sale of the fall - "Black Friday". Following it, online stores will hold a “cyber Monday” campaign, where grieving customers will be able to purchase their favorite goods, which they did not have time to order on Black Friday.
- Maximum Discount Days - True or False
- Where can I find the biggest discounts
- Grand Shopping Rules
- Shopping list
- Sellers Choice
- Budget definition
- Price aggregators
- Delivery
- How not to stay “with the nose”
- Price monitoring
- Reaction speed
- Quality control
- Maximum savings
Maximum Discount Days - True or False
The concept of "Black Friday" was first applied as early as 1966 in the United States. After Thanksgiving, mass sales start there, both on the Internet and offline. Now thousands of stores in Europe, China and Russia also practice days of generous discounts, change the mode of operation and open at night, offering goods at the lowest possible prices.
Internet sites are not far behind the stores - they also allow you to take part in international mega-shopping. In 2019, “Black Friday” falls on November 29, but many retailers will discount prices from November 25 to November 30.
Customers who do not have time to make the necessary purchases will be given a second chance - on December 2 there will be a “cyber Monday” promotion. It operates only in online stores, where many products will be sold at unrealistically low cost.
Why did Russian buyers have a conflicting opinion about Black Friday, and many even consider it a divorce? It's all about unscrupulous sellers who first wind up the price of goods, and then give a discount. However, most companies operate honestly and massively market their products. The goals of "Black Friday" for the seller may be different:
- reduction of stocks to change the assortment for New Year and Christmas;
- revenue growth due to huge sales;
- the sale of related products, as well as stale residues;
- formation of your audience, bypassing sales competitors, saving on advertising in the future.
Where can I find the biggest discounts
The action "Black Friday" is joined by many large chain stores and online sites. This year we can expect discounts from such companies:
- “Lamoda” - sales of up to 80% on clothes, shoes, other goods;
- "Aliexpress" - mass sales of household appliances, electronics, household goods, toys, clothing at competitive prices;
- Xiaomi - big discounts on smartphones, accessories;
- “Litres” - sale of books, magazines, audio books within 50%;
- "Labyrinth" - the maximum discount of 45% for stationery, books, notebooks, souvenirs and goods for creativity;
- GearBest - discounts up to 70% on appliances for home and office, smartphones;
- Svyaznoy - sale of glasses, smart watches, phones and other gadgets up to 25%, additional discounts on promotional codes;
- Book24 - 40-60% discounts on special promotional codes;
- “La Redoubt” - sale of up to 40% on household goods, textiles, furniture and accessories;
- "M. Video ”- discounts of up to 50% on household appliances and electronics;
- iHerb - sale of the entire range with a discount of 11%;
- NYX - 30-50% discount on cosmetics and accessories;
- La Roche-Posay - discounts on special promotional codes for cosmetics for face and body.
Grand Shopping Rules
To make purchases with benefits and benefits, you need to prepare in advance for Black Friday and Cyber Monday, taking into account some tips and tricks.
Shopping list
It is worth considering exactly what products are really needed for home, office or personal purposes. This will prevent unnecessary waste and the mass of useless trinkets. You can also include in the list non-seasonal goods that can be eliminated on Black Friday with significant discounts.
Sellers Choice
If you start monitoring directly on the day of sales, there is a risk of being left without the right thing. Really worthwhile products are disassembled quickly, so it is recommended to determine the list of stores in advance. For example, if you want to buy an electric grill, you need to find large sellers of household appliances who have already announced their participation in Black Friday (there is always an indication on the official website about this).
Budget definition
In order not to spend too much, you should immediately think over the amount that can be spent without damage to the budget. If you intend to purchase in online stores, you can transfer it to a separate card. Of course, it is desirable that there be a margin of money in case of a very advantageous offer.
Price aggregators
Some services help in a matter of minutes to identify where the lowest cost for a particular product. These include:
- "Google Shopping";
- "Yandex Market";
Delivery
In order not to get into trouble, it is necessary to clarify the price, terms and conditions of delivery before making a purchase. Perhaps some online stores deliver goods for too long, and he won’t have time to come to the New Year.
How not to stay “with the nose”
If you do not want to be deceived during the period of grand sales, you need to take some security and vigilance measures.
Price monitoring
It happens that the seller sells the goods at a promotional price even before Black Friday. On the day of sales, he changes the cost so that it rises, although the advertisement says a discount of 40-50%. When buying expensive items, it is recommended that you start tracking prices a couple of weeks before sales. Some programs help to monitor the cost of goods in an automated way, for example:
- Fetchee - extension for the Yandex, Chrome, Opera browsers;
- AliTools - application for Aliexpress Shopping;
- AliExpress Radar, AliTools - applications for Aliexpress;
- Keepa - extensions for Chrome, Firefox to work with Amazon.com.
Reaction speed
Often, stores sell at a bargain price only a few copies of the goods, and the rest sell at the previous cost. Therefore, it is better to buy pre-selected products in the first hours of sales.
Quality control
Before buying, you need to clarify whether there are any defects in this product. Sometimes, those items that have been lying on a display case for a long time are sold under a promotion. The risk is especially great to get into an unpleasant situation with products that, by law, cannot be exchanged or returned.
Maximum savings
To purchase the right product for the lowest price, you need to use every chance of a discount. For example, part of the costs can be returned if you use the cashback service (when the online platform supports this option). It is also worth preliminarily clarifying the list of promotional codes that are given for the main product or for delivery. They are published on partner sites or in online communities, as well as on aggregators.
A serious approach to your own expenses and prudence are the components of successful participation in “Black Friday” and other large-scale promotions that allow you to get really needed goods at the lowest cost!
